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【文旅院】拯救——中國旅游業經濟今明年或將全面“死掉”?

時間:2020-07-15來源:世界酒店聯盟 作者:采編中心
  

 中國新冠病毒疫情已經得到基本控制(但依然有局部復發可能),全球新冠病毒疫情仍然嚴峻,美國的新冠病毒疫情第一波高潮似乎開始“滾滾而來”,巴西和印度等國家的新冠疫情增長數字也居高不下。毫無疑問,全球已經面臨和出現了“多極格局重整”,世界的政治、經濟、軍事、科技等力量再分配已經出現

作為服務業重要方面的旅游業已經受到重創,我們從美國、英國 、法國、德國、加拿大等幾個大國的旅游行業協會及研究機構有關報告了解到,國際旅游業務已經停擺半年左右,特別是中國的出入境旅游業務已經出現災難性毀滅。許多國際旅行社及其衍生配套服務的企業和機構已經關門歇業。
據聯合國世界旅游組織分析,2020年全球旅游業遭受新冠病毒疫情重創,全年國際游客人次較去年或下降60%至80%。總部位于西班牙馬德里的世界旅游組織認為今年以來,多國為抗擊疫情而實施各種旅行限制,包括關閉機場和邊界,全球旅游業正遭受至少是1950年以來最嚴重的危機。

按照2019年統計數字表明,中國是世界第一大出境旅游國,第四大入境旅游國,全球綜合旅游發展指數排名第二,僅次于法國。然而,從2020年開始,這些個來自官方的“數字”將會徹底發生變化。自從文化部和國家旅游局合并以來,中國旅游產業經濟發展“大趨勢和基準線條”比較模糊,行業發展及管控力度越來越弱,文化與旅游的融合似乎有不少是“強行嫁接”,許多地方行業管理部門整合尚未完成,“文旅小鎮”項目落地成災,行業投資開發企業越來越“六神無主”……

前不久,看到有一篇《全球旅游業已死》的文章,表述非常嚴重。近期又看到有關報道說,中國有40000多家酒店倒閉,數千個酒店品牌倒下。盡管說得“滿目淚流”,但現實就是這樣殘酷。

突如其來的新冠病毒疫情天災,中國旅游業經濟幾乎是遭遇“滅頂”,國際游沒了,國內游也幾乎沒了(跨區域旅游系統依然沒有恢復的“時間表”),只剩下“自由行”和家門口的“自娛自樂”了,這樣的局面還能構成旅游業“產業經濟格局”嗎?旅游業經濟發展是眾多的人與人和人與自然的互動交流的結果,目前線上的旅游集團業務就死得更慘了。

最近,本人在海南、廣東、江蘇、上海、北京等幾個旅游經濟發達地區一線調研,著名景區游客寥寥,所住酒店都只有20—40%開房率(有的酒店本就沒有對外正式營業,只做內部接待),有些酒店盡管有30%開房率,但房價只有以往的一半(那么這個開房率只等于先前的10%—15%)。關鍵是,所到幾地,許多大酒店和中端酒店連鎖已經倒閉關門(此處省略許多品牌名稱)。
前不久,華北最大的也是生意最好的國家5A景區、世界地質公園“野三坡景區”宣告破產倒閉,這是非常重要的“符號”和“警示”,如此“牛叉”的景區都已倒閉,其他的所謂知名的“各種旗號”的所謂資本和資產運作的景區,或旅游小鎮就會更加命途多舛和無法生存!
我們建議文化和旅游管理部門趕緊出臺《“新冠病毒疫情轉好時期”國家旅游業經濟恢復發展總體計劃》,從國家層面支持和指導各省、市、自治區之間的健康跨區域旅游組團發團經營工作,特別是高端定制線路游和個性化休閑度假旅游(如:海南的旅游業啟動和恢復比較有代表性),否則,2020中國旅游業經濟財年是極其糟糕的,中國旅游業也有可能在“未來不遠”徹底“死掉”!這對于具有牽引和拉動內需的“支柱產業”來說是對國家“經濟內循環”發展極其不利的。
如今,美好的東南亞旅游業務已經休克多時,非常活躍的港澳臺旅游經濟已經徹底死亡(估計今年內無法重啟恢復),所以,“改開”40多年來每年以兩位數字增長的中國旅游業經濟已經在“開倒車”,旅游業經濟曾給國家GDP貢獻10%,或者綜合解決9%的就業率,或者拉動多個行業的關聯發展將成“美好的回憶”。
我們非常地擔心,全球疫情不斷爆發之下的中國旅游業經濟是非常“岌岌可危”的,也有可能在今年十月后或明年上半年“五•一”前走向“全面崩潰”……
所以,我們國家文旅部的部長們及分管的更高層領導要非常重視中國旅游業發展的“悲慘現狀”。
最新消息,歐盟的300多萬家旅游企業也面臨嚴峻現實,歐盟旅游業占全球旅游業30%,約有2700萬人直接或間接從事旅游業工作。目前法國、意大利、比利時、德國、瑞士等國在啟動跨境旅游,大力推動旅游業復蘇。這幾個國家特別重視房車周邊游和小眾特色旅游產品,并將房車銷售,房車營地建設,航空飛行套餐,以及保健醫療等進行整合,打包成比較可行和健康安全的旅游產品和旅游套餐,值得中國旅游業借鑒。

China's coronavirus epidemic has been basically under control (but there is a possibility of local recurrence), the global coronavirus epidemic is still grim, the first wave of the U.S. epidemic has not yet arrived, Brazil and India and other countries have high epidemic growth figures. There is no doubt that the world has faced and appeared "pattern reorganization ", political, economic, military, science and technology and other forces have been redistributed.

As an important aspect of the service industry, tourism has been hit hard. We have learned from the Tourism Industry Associations and Research Institutions of the United States, Britain, France, Germany, Canada and other major countries that the international tourism business has been suspended for half a year, especially China's inbound and outbound tourism business has been catastrophic. Many international travel agencies and their derivatives businesses and institutions have closed down.

According to the UN World Tourism Organization, the global tourism industry was hit hard by the new coronavirus epidemic in 2020, and the annual number of international tourists fell 60% to 80% from last year or so. The World Tourism Organization, based in Madrid, Spain, believes that the global tourism industry is suffering from the worst crisis since at least 1950, with many countries imposing travel restrictions to combat the epidemic, including airport closures and borders.

According to 2019 statistics, China is the world's largest outbound tourist country, the fourth largest inbound tourist country, and the global comprehensive tourism development index ranks second, second only to France. However, from 2020, these official "game numbers" will be completely changed. Since the merger of the Ministry of Culture and the National Tourism Administration, China's tourism economic development seems to be increasingly blurred, industry control is becoming weaker, the integration of culture and tourism seems to have a lot of "forced grafting" be suspected, many local industry management departments and investment and development enterprises are confusing

Not long ago, I saw an article "the global tourism industry is dead ", recently saw the report that more than 40000 hotels in China closed down, thousands of hotel brands fell. Although it is a bit serious, it is truth.

Coronavirus Epidemic Scourge, China's tourism economy has almost suffered a "devastating disaster ", international tourism has disappeared, and domestic tourism has almost disappeared (the cross-regional tourism system has not recovered), leaving only" free travel "and" self-entertainment "at home, can such this situation still constitute the tourism" industrial economic pattern "?

Recently, I have been in Hainan, Guangdong, Jiangsu, Shanghai, Beijing and other areas of tourism economy first-line research, there are very few tourist in famous scenic area , stay in hotels are only 20-40% of open rate, although there are 30% of open rate for some hotels, but only half of the price (then this open rate is equal to the previous 10~15%). Crucially, many hotel and mid-end hotel chains have closed down in several places (Many brand names are omitted here).

Not long ago, North China's largest and best-business country 5A scenic spots, the World Natural Heritage Conservation "Yeshanpou Scenic Area" declared bankruptcy. This is a very important "symbol" and "warning ", so" Impressed"scenic spots have closed down, other so-called" various flags "of the capital and assets of the operation of scenic spots, or tourist towns will be more ill-fated and not survive.


 

We recommend that the cultural and tourism administration departments promptly issue the <<National Overall Plan for the Economic Recovery and
Development of Tourism in the "Post-Infection Era of the Coronavirus>>, and support at the national level the development of healthy cross-regional tourism groups between provinces and municipalities, in particular high-end custom-made line tours and personalized leisure vacation tours (e.g. Hainan's tourism start-up and recovery is more representative). Otherwise, the tourism economy will be extremely bad in 2020.  Today, the beautiful Southeast Asian tourism business has been in shock for a long time, the very active Hong Kong, Macao and Taiwan tourism economy is estimated to be unable to restart this year, China's tourism economy, which has grown in two digits each year for more than 40 years, has been "driving down ". A tourism economy that has contributed 10% to the country's GDP, or combined with a 9% employment rate, or linked growth in multiple industries, will be a "good memory"

We are very worried that China's tourism economy under the global outbreak is very "precarious ", and it is also possible to move to the edge of" total collapse "after October this year or before" May 1st." in first half of the next year.

Therefore, the ministers and senior leaders in charge of the Ministry of Culture and Tourism should attach great importance to the "tragic status quo" of China's tourism development.

The latest news, the EU's more than 3 million tourism enterprises also face a grim reality, EU tourism accounts for 30% of the global tourism industry, about 27 million people directly or indirectly engaged in tourism work. At present, France, Italy, Belgium, Germany, Switzerland and other countries are starting cross-border tourism, vigorously promote tourism recovery. These countries pay special attention to the tourism products around the RV and the niche tourism products, and integrate the RV sales, RV camp construction, aviation flight package, as well as health care and medical treatment, and package into more feasible and healthy and safe tourism products and tourism packages, which are worthy of Chinese tourism reference.

 

 

 

 

 

 
 
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