前幾日，從網(wǎng)上和手機(jī)微信上看到如家酒店集團(tuán)“和頤酒店”女顧客“遇襲事件”的各種報(bào)道，驚詫之余，也為酒店業(yè)發(fā)展和酒店管理者的生存與去留有多思考。
 
溫德姆酒店集團(tuán)曾是全球最大的酒店集團(tuán)，肯定地說(shuō)，“溫德姆”單靠一家一家酒店去投資經(jīng)營(yíng)，肯定是做不太大的，在企業(yè)發(fā)展的幾十年歷程中，“溫德姆”是靠多次重組、并購(gòu)，靠眾多品牌的集合而達(dá)到全球第一的。
 
那么“如家”呢？同樣如此。如家酒店集團(tuán)已有3,000多家酒店，是全球最大的經(jīng)濟(jì)型酒店連鎖集團(tuán)，它也是通過(guò)幾次融資、并購(gòu)后達(dá)到今天這個(gè)規(guī)模的。正當(dāng)“如家”在“經(jīng)濟(jì)型堅(jiān)石”的基礎(chǔ)上去發(fā)展中端特色酒店關(guān)鍵時(shí)刻，“事件”再次降臨在“如家”頭上。在“如家”的“和頤酒店”出現(xiàn)如此“事件”當(dāng)然是不應(yīng)該的，但是，出現(xiàn)該“事件”是一個(gè)酒店或一個(gè)酒店集團(tuán)的單方面問(wèn)題嗎？當(dāng)然不是，現(xiàn)在社會(huì)道德水平線普遍在下降，道德的覺(jué)醒意識(shí)依然持續(xù)缺失……據(jù)悉這次“耍流氓”那“渣男”是河南人，河南人又怎么了？中國(guó)當(dāng)下的社會(huì)總體文明和道德教育怎么提升？國(guó)家有關(guān)管理部門要給予相當(dāng)?shù)闹匾暎�不是一味地給予“輿論”方面的宣泄，何況，如家酒店集團(tuán)和其總裁孫堅(jiān)也已幾次向社會(huì)和當(dāng)事人予以了誠(chéng)摯聲明和道歉。如果這個(gè)“事件”是發(fā)生在一個(gè)街頭或是一個(gè)廣場(chǎng)怎么辦？估計(jì)“遇襲女”既得不到一個(gè)道歉，也得不到承諾補(bǔ)償?shù)?ldquo;些許銀子”。
 
回過(guò)頭來(lái)說(shuō)到“溫德姆酒店集團(tuán)”，這是一個(gè)老牌的國(guó)際酒店集團(tuán)，多個(gè)品牌進(jìn)行整合，在中國(guó)也經(jīng)營(yíng)管理了1,000多家不同檔次的酒店，““華美達(dá)”只是其中的一個(gè)品牌，據(jù)不完全統(tǒng)計(jì)，在中國(guó)已有70家左右的酒店。
 
當(dāng)然，“華美達(dá)”也是在中國(guó)做得比較好的一個(gè)酒店品牌，但是該品牌在中國(guó)的發(fā)展還是比較保守，沒(méi)有比較好地利用自身良好的品牌進(jìn)行快速發(fā)展和市場(chǎng)定位。也許，溫德姆集團(tuán)的劉晨軍總裁有更好的通盤考慮，比如說(shuō)，下一步將會(huì)更好地發(fā)展“溫德姆大酒店”這個(gè)主打品牌，等等。
 
當(dāng)下中國(guó)，是一個(gè)個(gè)性化、特色化發(fā)展的大時(shí)代，任何一個(gè)個(gè)性和特色階層都將有其生存和發(fā)展的魅力空間，我認(rèn)為中國(guó)的中端或中端偏上的特色酒店發(fā)展會(huì)是一個(gè)利好。“華美達(dá)”、“和頤”這樣的酒店連鎖還是有它廣闊發(fā)展市場(chǎng)空間的，關(guān)鍵是怎么做，誰(shuí)來(lái)做的問(wèn)題。
 
天賜良機(jī)，上帝給了“如家”和孫堅(jiān)總裁一次絕好的“危機(jī)公關(guān)”機(jī)會(huì)，您們的“如家”、“和頤”要“勇于面對(duì)，向難而生”！每一個(gè)不利和困難的風(fēng)口都會(huì)有一道華美的彩虹在等待著您們。作為酒店聯(lián)盟的負(fù)責(zé)人，我在寫這篇小文的同時(shí)，真心祝愿“和頤”和“華美達(dá)”兩酒店品牌在新時(shí)期的發(fā)展道路上更具魅力！
 
Opinions about Wyndham and Home Inn
 
I was invited by Wyndham Ramada general manager of China to attend annual meeting in Wuxi and heard that this annual meeting might be the last one for concrete operator would leave Ramada, so such a mature brand annual meeting might stop from now on. As the special adviser of Wyndham in China region, I attend our own people’s grand ceremony for the first time this year and I was very excited.
 
A few days ago, I saw different kinds of report about Home Inn Yitel female customer in a shock. Later, I thought about the survival and future of hospitality development and hotel managers.
 
Wyndham once was the largest global hotel group. It’s sure that Wyndham can’t develop so large by investing and managing hotels one by one. During several decades of enterprise development, Wyndham achieves global NO.1 by reconstructing and merger many times, and also the gather of many brands.
 
Then how about Home Inn? The answer is the same as Wyndham. Home Inn is the largest global economic hotel chain, which has more than 3,000 hotels, and it reached today’s size by financing and merger many times, too. Just on the key time when Home Inn is developing middle special hotels on the basic of economy foot stone, “accident” happens to Home Inn. It mustn’t happen such an accident in Home Inn Yitel. But is the happening of that accident due to one-sided problem of a hotel or a hotel group? Of course not. Nowadays social morality level is declining, morality awakening awareness is lacking. It’s reported that bullying man is from Henan. What’s wrong with Henan people? How to improve China’s current overall civilization and morality education? Relevant national administrative department should give considerable attention instead of venting on the public opinion side. Still less, Home Inn and it’s president Sun Jian has declared and apologized to society and party many times. What if this accident happens on the street or square? I estimated that female attacked could not get an apology or promised compensatory money.
 
And let’s talk about Wyndham, an old brand international hotel group which has integrated many brands and managed more than 1,000 hotels of different level. Ramada is only one brand of Wynhdam. According to incomplete statistics, Ramada has opened about 70 hotels in China.
 
Ramada is a better hotel brand in China for sure. But this brand’s development in China is still conservative, which hasn’t make rapid expansion and market positioning by using self good brand. Maybe Leo Liu, the president of Wyndham has a better overall consideration, such as better developing Wyndham hotel this main brand in the next step, etc.
 
Current China is in a personalized and special time for each individualized and distinctive stratum to survive and develop. I think Chinese middle or above middle special hotel’s development will be good. Hotel chain like Ramada and Yitel still has its broad developing market space. The key is how to do and who is to do.
 
God sent a chance for Home Inn and its President Sun Jian to face a brilliant crisis PR. Your Home Inn and Yitel should be brave to face and born to challenge! Every disadvantage and hard wind gap has a colorful rainbow waiting for you. As the principal of World Hotel Association, while writing this short essay, I hope Yitel and Ramada these two hotel brands more charming in the new period of developing paths.