由于小馬里奧特在酒店廣告和營銷方面的成就，酒店銷售及市場營銷協會國際（HSMAI）選擇小馬里奧特作為Albert E. Koehl終身成就獎獲得者。他將在2011年1月31日在紐約馬奎斯萬豪酒店舉行的安德里頒獎典禮上由去年獲獎者Sol Kerzner為他頒發該獎項。
       “馬里奧特先生是行業的創新者，他創造了世界上公認的國際品牌。” 酒店銷售及市場營銷協會國際的總裁兼首席執行官Robert A. Gilbert如是說。“馬里奧特先生是品牌營銷定義的縮影，我們很榮幸能夠頒這個獎給馬里奧特先生。”
Albert E. Koehl獎創建于1975年，是為紀念那些為酒店業的廣告和營銷做出巨大貢獻的個人，該獎是為紀念酒店廣告先驅Albert E. Koehl而命名的。

      The Hospitality Sales and Marketing Association International (HSMAI) has chosen J.W. Marriott, Jr. as recipient of the Albert E. Koehl Award for lifetime achievement in hospitality advertising and marketing. He will be accepting the award at HSMAI’s annual Adrian Awards Gala on January 31, 2011, at the New York Marriott Marquis. Last year’s honoree, Sol Kerzner, founder, chairman and CEO of Kerzner International, will be on hand to present the award.
      “Mr. Marriott is an innovator and represents one of the most globally recognized brands in the world,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “HSMAI is honored to be able to recognize Mr. Marriott, as Marriott epitomizes the definition of brand marketing.”
The Albert E. Koehl Award was established in 1975 to recognize individuals who have made significant contributions to advertising and marketing in the hospitality industry.  Named in honor of Albert E. Koehl, a pioneer in hotel advertising.